Meet Freda Hendley

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An accomplished business educator and entertainment consultant with 20+ yrs in the game and a special gift of rich ideas. Freda founded XpoSure Consulting, a public relations firm specializing in successful artist management, small business development, crisis management, and media relations in 2005. 


Her journey began in her early teens with special programs in music entertainment and working with Universal Music, MCA, Dreamworks, and Interscope. While earning a B.A. from SSU in Communications, PR, and Advertising, Freda gained more experience with Walt Disney World and served as Promotions Director for 3 statios at Cumulus Radio Group. After graduating she toured with the UniverSoul Circus as their Talent Manager and Onsite Publicist. 


Freda created Be Free Management and Freetyme Consulting to define her focus in the entertainment industry as a skillful advisor. Through cultivating and developing a number of high-profile artists, performers, and a wide range of entertainment and media specialists, Freda has found that the most enjoyable part of her career is crisis control and media training.


Currently, Freda serves as the VP of Publicity and Marketing at the Shields of Faith Foundation Inc., Co-founder + Publicist and Community Relations Director with #BLKTECHCLT through BlkTech Interactive, Co-Founder at STARLIT, and Co-Founder for The JustUS Group, an education and awareness org for black families impacted by Autism (ASD) and mental health challenges which was introduced summer 2019. 


During her #FreeTyme she’s a speaker, panelist, workshop facilitator, artist development coach, and lover of love, peace, and a good headline. The wild child of an educator and a singing pastor, Freda’s roots run deep in the community so it is no surprise that this phase in her life+career the focus is shifting back.